The Fastest Growing F&B Company In East India


Zing is an F&B company based out of Kolkata. The company owns and operates a bouquet of brands, including Rang De Basanti Dhaba (RDBD), which is the biggest North Indian brand in East India by volume, and the newly launched Asia! Asia! Asia!, which aims to bring the best of Asian Streets under one roof.

Zing also operates delivery-only cloud-kitchen brands Deja Bowl, Rosy Roti, Curry & Crust – Tandoori Pizza. The brand is currently present in and around Kolkata, Guwahati and Bangalore.

Abhimanyu Maheshwari

Founder & CEO


Abhimanyu’s tryst with F&B began as a sandwich maker at Subway, where he worked part-time during his undergraduate degree in Rochester, NY. That, he believes, gave him a ‘ground-zero’ insight into the inner workings of an F&B chain operation.

Abhimanyu has a keen interest in technology and its role as a force multiplier, and firmly believes that any modern business that is building for any reasonable scale has to have an underlying layer of tech that synchronizes everything together. This philosophy extends to Zing as well.

Abhimanyu was also the founder of ‘Yumist’. Based out of Gurgaon, ‘Yumist’ was amongst India’s first food-tech companies, before ‘food-tech’ became mainstream.


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